Fixed-fee review · $1,250
Restaurant Wine Program Audit & Profitability Review
The wine and beverage review at the core of the Restaurant Profitability Audit — Beverage + Front-of-House Review. A focused, operator-led look at pricing, by-the-glass economics, inventory controls, training and service — not a full all-department restaurant audit.
$1,250 fixed fee · generally within 7 business days after all materials are received · $500 credited toward qualifying implementation within 30 days of delivery · no long-term commitment.
What I review
Wine list architecture
List size, by-the-glass mix, selection balance, concept fit, duplication and gaps.
Pricing & margins
Bottle and glass economics, price ladders, pour sizes and menu alignment.
Inventory, purchasing & controls
SKU count, pars, ordering, receiving, dead stock, storage and bottle-location workflow.
Staff selling & training
Wine selling language, pairing confidence, menu knowledge and practical floor tools.
Service standards & FOH
Guest-facing beverage service consistency and manager ownership.
Technology suitability
Whether a spreadsheet, existing POS back office or other tool fits your scale — evaluated, not sold.
What you receive
- Written audit and action plan
- By-the-glass and bottle profitability review
- Pricing and margin observations
- Inventory and purchasing assessment
- Technology suitability assessment
- Top five immediate actions
- 45-minute findings & strategy meeting
How it works
- Request an audit or discovery call through the form.
- Fit check and scope confirmation.
- Agreement and $1,250 payment before work begins.
- You share menus, beverage costs, inventory, invoices, POS sales reports and relevant SOPs.
- Audit generally completed within 7 business days after all required materials are received.
- 45-minute findings & strategy meeting.
What the audit is not
It is not a physical bottle count, a software rollout or a guarantee of savings. Inventory cleanup and reconciliation are scoped separately on the wine inventory reconciliation page. Technology is recommended only when it solves a real operational problem; third-party fees are separate.
Before you start, the guides on calculating wine cost and by-the-glass pricing explain the numbers the audit looks at. The M Grill operating experience shows how inventory and storage controls were rebuilt in a working restaurant.
Led by Ivo Cooper
General Manager & Beverage Director at M Grill, Los Angeles; 20+ years in hospitality; oversees a 400+ label wine program.
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